Chuck Lapointe - CEO of NARCITY Media
If you’re Canadian and a Millennial or GEN Z, you’ve certainly heard of or seen NARCITY news on your social channels. Today's episode is with the CEO of Narcity Media.
Charles "Chuck" Lapointe is the co-founder and CEO of Narcity Media, an online media company and publisher that focuses on local news and travel content. Narcity Media owns and operates NARCITY.com and MTLBLOG.com.
Chuck spearheaded the Sponsored Content movement in Canada back in 2013 and continues to lead the movement in creating content that matters to millennials.
As the CEO of Narcity Media, Chuck has shaped the brand and company into the go-to source for lifestyle, local restaurants, and activity recommendations for over 8 million Canadians and 3 million Americans every month. He has a mission to connect everyone to their city, through experience and content.
In this episode, we chat about how Narcity Media doubled it’s growth in North America this past year, how he scaled his business by investing into people, the shift of interest of the new generation, his opinion on creating content that people want vs. content that pays the bills, the rise of social media influencers and how that affects his business.